There is something irresistibly charming about discovering a small business that pours heart, humour and heaps of colour into every product.
That is exactly the kind of experience found at It’s The Bomb, a delightfully vibrant bath and body brand created and lovingly run by Amy Martin.
Anyone who has followed her journey knows she is not simply a fan of bath treats. She is a devoted enthusiast of vibrant fizzing creations, whipped soaps & soap sponges and everything that makes bath time feel like a celebration instead of a chore.
It’s The Bomb began after years of Amy exploring and testing some of the most fun and creative bath products in the country. Over time she became a trusted brand rep for many of the top companies in the UK, which gave her a front row view into what makes bath lovers happy.
That journey eventually led her to take the leap into creating a business of her own. With passion as her driving force and creativity filling every corner of her workspace, she built a brand that reflects everything she has always loved about bath treats. The result is a collection that feels joyful, playful and wonderfully indulgent.
The story behind It’s The Bomb is an important part of what makes it so special. Amy openly shares her gratitude for the support she has received, and her excitement about the future is nothing short of contagious. There is a genuine warmth to the brand, the kind that makes customers feel more like part of a community than anonymous shoppers. With that said, here are the three biggest reasons that choosing It’s The Bomb is a decision anyone with a love for self care and sensory treats will be happy to make.
Reason one, a founder who lives and breathes bath treats
When a business is created by someone who truly loves what they offer, it shows in every product. That is certainly the case with It’s The Bomb. Amy has spent years trying, comparing, sharing and celebrating bath goodies from companies across the UK. Her enthusiasm did not grow from a marketing plan. It grew from genuine excitement and a personal obsession with beautifully crafted bath bombs, rich fragrances and vibrant colours that transform an ordinary bath into a moment of relaxation.
This passion translates into a product range that feels hand selected with the care of someone who knows exactly what makes a bath experience memorable. Every item showcased on It’s The Bomb reflects Amy’s experience, curiosity and taste for high quality treats. She has tried the good, the great and the absolutely spectacular, and that knowledge helps her curate a collection that customers can trust. Instead of guessing which products are worth buying, shoppers can rest assured that everything on the website has already been tested and adored by someone who genuinely values the ritual of unwinding in scented water.
Amy’s beginnings as a brand rep also mean she brings a unique perspective. She understands what makes customers excited. She knows how important quality, fragrance strength and visual appeal are. She recognises the difference between something that looks good online and something that delivers a delightful experience in real life. That insight gives It’s The Bomb a level of reliability and authenticity that can only come from someone who has been an enthusiastic customer long before becoming a business owner.
There is also something heartwarming about supporting a brand where the founder’s personality shines through every product description and social media post. When shopping with Amy, customers are not buying from a faceless company. They are supporting someone who poured her love for bath treats into a dream and turned it into something beautiful. That alone makes the shopping experience feel far more personal.
Reason two, products that bring fun, quality and colour into everyday self care
One of the most appealing reasons to shop with It’s The Bomb is the variety of high quality products available. This is not a store filled with plain bath fizzers and generic scents. Instead customers are treated to a world of colour, creativity and playful charm. The name says it all. Everything is designed to make bath time fun in a way that delights all ages and personalities.
The bath bombs are vibrant, fragrant and wonderfully indulgent. They fizz in swirling bursts of colour, transforming water into a soft scented pool that invites relaxation. Each one is carefully chosen for its quality and effect because Amy insists on offering only the kind of products she would be excited to use herself. When browsing the selection on It’s The Bomb, shoppers will notice that every item has its own personality. Some inspire giggles, some inspire calm and others inspire that spark of childlike delight that only a really good bath bomb can create.
In addition to bath bombs, It’s The Bomb also offers a range of wax treats and other goodies that help make everyday self care feel special. Fragrance plays an important role in how people relax and unwind, and these products do exactly that. Customers who enjoy scented wax will appreciate the range of uplifting, soothing and sweet aromas available. Everything feels thoughtfully selected and full of character, much like the brand itself.
The quality is consistently impressive. Nothing feels rushed or generic. Instead, every item feels like something chosen by someone who values craftsmanship and sensory pleasure. It is easy to see why customers become loyal. Once they try a product from It’s The Bomb, they tend to return for more. The products deliver on their promise, offering a satisfying balance of fun, fragrance and relaxation. For many people, that is exactly what self care should be.
Even better, the entire shopping experience encourages joy. From playful packaging to the warm tone of posts shared on Facebook, there is an atmosphere of positivity surrounding the brand. It feels like a place designed to brighten someone’s day, whether they are treating themselves or finding a thoughtful gift for a friend.
Reason three, a brand built on gratitude, community and genuine connection
Another compelling reason to buy from It’s The Bomb is the sense of connection Amy has cultivated with her customers. Small businesses thrive not only because of great products but also because of the heart behind them. With Amy, that heart shines clearly. She regularly expresses her gratitude for everyone who has supported her journey and speaks openly about how much the business has helped her grow both professionally and personally.
That kind of openness creates trust. Customers feel seen, appreciated and valued. Shopping with It’s The Bomb never feels like a transaction. It feels like stepping into a community built on positivity and encouragement. Amy celebrates milestones with her customers, listens to their ideas and genuinely enjoys sharing the joy of new products. Her engagement on Facebook is especially warm, and it gives a clear picture of how much the brand means to her.
This authentic connection is something large retailers simply cannot replicate. When shopping at It’s The Bomb, customers know exactly who is behind the brand. They know the passion, the effort and the thought that goes into every launch. They know that their purchase helps support someone who is dedicated to bringing colourful, cheerful products into the world.
There is also a sense of excitement knowing the brand is still growing. Amy often shares her eagerness to see what the future holds and her commitment to continuing to bring the best bath treats she can find. That enthusiasm is contagious. Customers feel like they are part of something unfolding, something genuine and full of possibility.
In a world where stress is constant and self care often gets pushed aside, buying from a brand that infuses joy into everyday routines feels incredibly refreshing. It’s The Bomb offers more than fizzy treats and fragrant delights. It offers moments of calm, bursts of colour and a reminder that everyone deserves a little fun in their day. With Amy’s passion leading the way, every product feels crafted with intention.
Whether someone is a long time bath lover or someone who simply needs a reason to slow down and smile, It’s The Bomb is a place worth exploring. From joyful creations to a brand built on gratitude, the experience is warm, uplifting and undeniably charming. These three reasons are only the beginning. The rest of the magic reveals itself the moment the first bath bomb touches the water.