The world of online shopping has become a noisy place, filled with mass produced products that promise personality yet somehow all look suspiciously similar.
Every now and then, though, a small business appears that feels genuinely different. Better Days Gifts is one of those rare finds.
The shop is run by Rhiannon, a proud mum of two little ones and the warm heart behind this passion driven business, and everything about her brand feels authentic.
From her painstaking hand embroidered jumpers to the way she interacts with her customers on her Facebook page, the entire experience feels like discovering a friendly neighbour who just happens to be gifted with needle, thread and a very strong vision.
In a shopping world dominated by identical garments dispatched from vast warehouses, there is something refreshing about choosing a piece that has been created by someone who cares deeply about the details.
Rhiannon does not simply make clothing, she crafts keepsakes, the sort that feel as if they were created with a person in mind rather than a conveyor belt in sight. It is this authenticity that sets Better Days Gifts apart, and it is exactly why so many customers return again and again.
There are countless reasons to support a small business like this, but here are three that truly stand out.
Craftsmanship that feels personal
There is a difference between machine stitched perfection and hand created artistry. One is efficient, the other is meaningful. Every jumper sold through Better Days Gifts begins its life not in a factory line but in Rhiannon’s home, in the quiet moments she carves out between caring for her children and running her business. That sense of real life involvement shows in the final creation. These embroidered designs are not just patterns, they are tiny works of art with thought poured into each thread.
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The beauty of hand embroidery lies in its individuality. No two stitches fall exactly the same way, creating subtle variations that give each piece authenticity. Those little differences are not imperfections, they are signs that a real person has invested time and care into making something unique. When customers purchase a jumper from Better Days Gifts on Facebook, they are not receiving a mass produced replica of a design seen a thousand times before. They are receiving a garment that carries a quiet sense of story.
Rhiannon’s designs often strike that delicate balance between meaningful and stylish. They are comforting, thoughtful and wearable, which is perhaps why shoppers often describe her work as something that feels instantly nostalgic. These are not pieces designed to be worn once and forgotten, they are created to be loved, pulled over your head on a cold morning and reached for again when comfort is needed. In a world that celebrates the disposable, it is reassuring to find an item made to last both physically and emotionally.
A business built on heart and genuine connection
When shopping with a small business, it is easy to forget that every order makes a real impact. Behind Better Days Gifts is a mother balancing family life, creativity and entrepreneurship, someone who celebrates every sale with the joy of knowing her work matters to someone else. That kind of sincerity simply cannot be replicated by larger brands.
Customers who engage with the brand’s Facebook community quickly notice the warmth that radiates from Rhiannon’s interactions. She responds with kindness, shares updates with honesty and invites people into the behind the scenes moments of her craft. This transparency creates trust, something that many modern shoppers crave yet rarely find. When someone orders from her Etsy shop, they are not treated as a transaction. They are welcomed as part of a growing circle of supporters who appreciate the artistry and care behind their purchase.
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There is also something undeniably comforting about supporting a business run by someone relatable. Many customers have families of their own and recognise the effort involved in balancing creativity with childcare. Others simply appreciate the bravery required to build a business from scratch. Choosing to shop from Better Days Gifts is not only about buying a beautiful jumper, it is about investing in someone’s dream, and that makes the purchase feel far more meaningful.
Shoppers often comment on the sense of connection they feel, whether through conversations on the Better Days Gifts Facebook page or through the thoughtful touches included in their parcels. These details remind people that their purchase comes from a real person, not a faceless system, and that sense of humanity is something many consumers appreciate more than ever.
Quality creations that offer lasting value
Rhiannon selects materials carefully, ensuring each yarn, fabric and thread supports durability as much as aesthetic appeal.
While it can be tempting to choose cheaper, mass produced jumpers, these items rarely age well. They stretch, fade and lose the very charm that once attracted shoppers. A handcrafted piece, however, offers longevity. The time and technique that go into embroidery naturally create stronger, more resilient detail compared to printed methods. It means that the design stays beautiful long after fast fashion options start to break down.
Customers browsing the Better Days Gifts Facebook page or visiting the Etsy store will notice how many reviewers mention how impressed they are with the quality. Many even return to buy additional pieces as gifts, knowing they are choosing something reliable and thoughtfully made. These jumpers carry emotional value as well as practical value. They become treasured possessions rather than temporary purchases.
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There is also something enjoyable about owning an item that sparks conversation. Friends and family tend to notice the intricate embroidery, often leading to the inevitable moment when the wearer proudly announces that their jumper was handmade by a talented small business owner found on Etsy. It is a subtle pleasure, but a pleasure nonetheless.
In the long run, choosing a piece from Better Days Gifts offers not only value for money but also value in experience. Shopping becomes enjoyable, ownership becomes special and the item itself becomes something cherished rather than forgotten.
Why Better Days Gifts?
At a time when online shopping can feel overwhelming, supporting a small business like Better Days Gifts offers a refreshing reminder of what handmade creativity can bring to daily life. Rhiannon’s embroidered jumpers represent more than clothing, they represent care, connection and craftsmanship. The joy of discovering a maker who pours genuine passion into their work is something that makes every purchase feel significant.
Whether browsing the Etsy shop or connecting through the Facebook page, customers quickly realise they are not only buying a product, they are becoming part of a story. That is the true beauty of supporting a small business with heart.